Plots(1)
Two Czech film students explore the manipulative powers of consumerism on post-communist Czechoslovakia by creating a marketing campaign for a super store that didn't exist. For 2 weeks, the streets of Prague were saturated with advertising for Czech Dream - a fake super store. The campaign, created by a highly regarded ad agency, proclaimed "Don't Go, Don't Rush, Don't Spend" was everywhere - in newspapers, on buses, and on the radio. On the day of the grand opening, over 4000 people showed up and attacked the filmmakers when they found out it was all a hoax. (official distributor synopsis)
(more)Cast
Vít Klusák
Czechoslovakia
Best movies:
Karel, Me and You (2019)
Filip Remunda
Czechoslovakia
Varhan Orchestrovič Bauer
Czechoslovakia
Best movies:
Musíme se sejít (2016)
Alexander Hemala
Czechoslovakia
Best movies:
Cops and Robbers (2001) (series)
Waking Up Yesterday (2012)
Něžné vlny (2013)